tag:www.axelfernandes.com,2013:/posts Axel Fernandes's blog 2020-02-07T07:32:46Z Axel Fernandes tag:www.axelfernandes.com,2013:Post/1507213 2020-02-07T07:13:56Z 2020-02-07T07:32:46Z About Me - Axel Joaquim Fernandes

Axel Joaquim Fernandes

Chief Operating Officer at Immensa Technology labs, Dubai, UAE.
Axel Fernandes majored in Computer Science Engineering at the
National Institute of Technology, Kurukshetra, India where he also took courses in Industrial engineering & Organization, Manufacturing processes, and Business management.
For his final year project, he assembled his first Desktop 3D printer (Prusa Mendel i2) and won a NASSCOM 10,000 Startups competition hosted by Weekend Ventures, now a part of Venture catalyst (VC firm) in India. This start up competition win, laid the foundation for his career in Additive Manufacturing with the founding of his services company: Forgify 3D technologies, in New Delhi, India.
As Founder and CEO, Axel was responsible for the quick growth of Forgify3D and lead important partnerships at All India Institute of Medical Sciences, and Maulana Azad Medical College for the early adoption of medical 3D printing for pre-surgical planning in the Orthopedics and Craniomaxillofacial department. The practice has become an industry standard now.
He also built partnerships with leading Indian industrial companies and the Indian government.
Observing the lack of local 3D printer manufacturers in India, Axel designed and developed the Arya series of 3D printers in partnership with Cadx tools and Technologies, New Delhi.
The Arya Series of 3D printers is a market leader in 450 X 450 X 450 millimeter build volume space, 400 + installations to date, and with heavy penetration in Tier 2 and Tier 3 towns in India.
Axel joined Immensa Technology labs, Dubai, United Arab Emirates, as the First Engineer and Technology lead. Immensa has grown to become the largest Additive Manufacturing company in the Middle east and provides services across all major AM Technologies. Axel leads team building, new product development, operations, and strategy. He develops the Digital inventory services platform and is a Partner and Chief Operating Officer. He represents Immensa and the interests of the Additive Manufacturing community at major events and has contributed to develop the internationally accepted guidelines for the adoption of AM across the marine and oil & gas industry with DNV GL and major Industry partners.
Axel's expertise is in leading lean technology teams to achieve product market fit.
Having 6 + years of experience working in multiple countries, environments, difficult markets,new technologies, among diverse multicultural teams, and with a deep technological educational background he can solve any challenge that comes his way.
Technologies well versed in:
Operations: Additive manufacturing (SLA, SLS, FDM, DMLS, Binder jetting) machinery management, operating, materials selection, CAM and Gcode generation.
3D design, data preparation, and simulations: CAD Design for additive manufacturing, Polygon Mesh data repairing, Manufacturing data preparation, and simulations.
Software development: Machine learning data preparation, Machine learning algorithms, Artificial intelligence, Web development, Devops, Firmware design, and path algorithm improvements.

Axel Fernandes
tag:www.axelfernandes.com,2013:Post/1462598 2019-10-04T08:03:22Z 2019-10-04T08:03:22Z Where The Mind Is Without Fear

Where the mind is without fear and the head is held high

Where knowledge is free

Where the world has not been broken up into fragments

By narrow domestic walls

Where words come out from the depth of truth 

Where tireless striving stretches its arms towards perfection

Where the clear stream of reason has not lost its way

Into the dreary desert sand of dead habit

Where the mind is led forward by thee

Into ever-widening thought and action

Into that heaven of freedom, my Father, let my country awake.

- By Rabindranath Tagore

Axel Fernandes
tag:www.axelfernandes.com,2013:Post/1425553 2019-06-28T18:39:22Z 2019-06-28T18:40:33Z List of books I have read recently

This is by far the longest list of  books I have managed to read in the last two years . I wish I could read more , but right now my work schedule just does not permit more reading . 

Sometimes I post reviews of these books . 

This is my review of factfullness - http://www.axelfernandes.com/review-of-the-book-factfullness-by-the-legendary-doctor-hans-rosling

1- Quantum - Jim Al Khalili
2- The Alliance - Reid Hoffman
3- The sympathizer - Viet thanh niguyen
4- Finding my virgintiy - Richard Branson
5-`Feeling good - David D burns
6- The tipping point - Malcom Gladwell 
7- The intelligent investor - 
8- Wareen buffet - Letters to the board 
9- Jeff bezos - letters
10- Jim carter - Biography
11- Life on the edge - Jim Al Khalil
12- You must be joking Mr Feynman - Richard F
13- Factfullness - Hans rosling
14- Blink - Malcolm gladwell
15- The graveyard book , Neil gaiman.
16- Talking to strangers - Peter rosengard
17- The structures not scientific revolutions - Thomas S Kuhn
18- Enlightenment now - Steven Pinker
19- The course of love - Alain de botton
20- creating a world without poverty.
21- Sophies world -
22- Loonshots - Safi bahcall
23- Thinking in bets - Annie duke
24- Getting to yes - Roger Fisher
25- Pale blue dot - Carl sagan
26- Blitzscaling - Chris yeh and Reid Hoffman 
27- The billion dollar coach - Jonathan Rosenberg , Eric Schmidt
28- Hard Thing about Hard things - Ben Horowitz
29-  The Art of Startup Fundraising - Alejandro C - Have a audio book
30- The Hero With a Thousand Faces by Joseph Campbell

I maintain this list on Evernote , next I will review the Hero with a thousand faces.


Axel Fernandes
tag:www.axelfernandes.com,2013:Post/1420509 2019-06-15T15:37:19Z 2019-06-15T18:19:25Z A different point of view - POV

Last winter around December 2018 , I visited United states of America. 

These are some photographs of the places I visited.

Equipment : Xiaomi Mi 8 

Camera resolution : 

1- A side glance from the " Highline" 

The Highline is an abandoned railway line in the city of New York , that has be revamped into a public park like environment . 

link to information about the Highline - https://www.thehighline.org

Any visit to New York , requires you to pass by the Highline without fail.

This image has received over 6000 views on google maps and makes a great stock image. 

Axel Fernandes
tag:www.axelfernandes.com,2013:Post/1393587 2019-04-04T04:23:00Z 2019-04-05T14:52:21Z Review of the Book "Factfulness" by the Legendary Doctor Hans Rosling
Factfulness : Hans Rosling’s epitaph , a stark reminder to the world that , we are getting better , faster and more awesome than we think . Most difficulty of the past is gone now and the future is bright. The Eurocentric view of the world is changing , and "change is the only thing that is  constant "- Professor PJ Phillip. 

The worlds pin code is changing  from 1114 : 1 billion in America , 1 billion in Europe 1 billion in Africa and 4 billion in Asia, to to 1146 : 1 Billion in America , 1 billion in Europe , 4 billion in Africa and 6 billion in Asia . The entire equation of trade and commerce is moving in favour of the developing economies. Everyone needs to quickly understand that and make their moves or accept the fact that they will be subject to the whims of a new world order .  
Yes these continents, countries and society as a whole have a lot of issues and that is a fact we cannot take for granted. Hans mentions that India is today where Sweden was 4 decades ago , but the rate at which India achieved its results is exponentially faster than Sweden could have ever done . 
The leap frog effect , this effect is the best most wonderful observation I have ever come across where whole generations of people Jump from level 2 to level 4 instantly just like blitz scaling.

 Income  "Levels" ( Starting from level 1 to level 4 , with level 4 being the highest ) are a metric devised by Dr Hans to describe the different levels of income people around the world earn and their ability to access resources to live better lives based on that level. 

This link will help understanding  it more 


Even the great Mr Bill Gates joined hands with Hans to help him achieve his goal of educating the world on income inequality. 


Arguably one of the greatest success of the leap frog effect is Saudi Arabia, when the data began to be kept track of, it was at quite a low point, yet in practically no time ( just a few decades) it has grown to have one of the highest rates of health, welfare and economy growth gains the world has ever seen. 

India shall go through the most rapid phase of development the world has ever seen . And we are present and living in a time when we shall all witness it.  

He also worked on gapminder it self with his son, an amazing resource 


Visit it to challenge your perception of the world we live in.

I learnt a lot from Dr Hans , he opened my eyes so that I could see how beautiful and amazing this world is. His work has educated millions and enlightened many more . But , the world comprises of billions of people and as much as he cherished  it , he acknowledged  the fact that there is a lot of work left to be done . 

I shall do my part and carry the baton forward enlightening people as I come across them and contributing my time and resources when ever I can. 
To the man , the teacher , the sword swallowing and swashbuckling legend ,

From a life long admirer and student,

Good bye doctor Hans , you will truly be missed .  

Links to purchase the book :

1- Audible : https://www.audible.com.au/pd/Factfulness-Audiobook/B0788M23G5?qid=1554475775&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=771c6463-05d7-4981-9b47-920dc34a70f1&pf_rd_r=TA833CS835V6NX2213MT
2- Amazon : https://www.amazon.com/Factfulness-Reasons-World-Things-Better/dp/1250107814/ref=sr_1_1?keywords=factfulness&qid=1554475922&s=gateway&sr=8-1

Axel Fernandes
tag:www.axelfernandes.com,2013:Post/1361828 2019-01-10T01:35:16Z 2019-01-10T01:38:25Z What matters to me ?

“Harmony, patterns and progressions matter to me “. My analogy of life is similar to a series of musical chord progressions that fall into place one after another, but to actually figure out which chords sound good together, you have to  play as many of them as possible. To pave my path I need to keep playing out new chords all the time and rearrange the patterns of life to make good life-music. 

Axel Fernandes
tag:www.axelfernandes.com,2013:Post/1334323 2018-10-20T18:56:04Z 2018-10-20T19:36:04Z Axel's list of Low anxiety songs - My Music Therapy Part 1

I have experimented with music therapy since probably high school and it has always been a great method, I have experience with to control anxiety and cognitive difficulties . Crazy unpredictable things happen to us as life progresses forward, second by second . 

Axel Fernandes
tag:www.axelfernandes.com,2013:Post/1329552 2018-10-06T08:55:14Z 2018-10-06T08:55:15Z I rather - Poem

I rather have than not have.

I rather do than sit still.

I rather make than consume.

I rather fall in love than be lonely .

I rather live than be dead. :D

Axel Fernandes
tag:www.axelfernandes.com,2013:Post/1329545 2018-10-06T08:05:08Z 2018-10-06T08:49:39Z Rumi = Love = Clear thinking

I love Rumi , call it an infatuation or call it my naivety, his words are like the nicotine flowing through my veins after a drag of a cigarette. I can actually feel the words making synaptic connections in my brain every time I read his work and leave me wanting for more.

ohh Rumi you magician, how you explain the game of life in words that no other poet can.  His words make me want to learn Farzi  and gulp the purity of language and understand our connected past.

An excerpt from one of my favourite poems written by Rumi :

"I died as a mineral and became a plant, 
I died as plant and rose to animal, 
I died as animal and I was Man. 
Why should I fear? When was I less by dying? 

Yet once more I shall die as Man, to soar 
With angels blest; but even from angelhood 
I must pass on: all except God doth perish. 
When I have sacrificed my angel-soul
I shall become what no mind e'er conceived. 
Oh, let me not exist! for Non-existence 
Proclaims in organ tones, To Him we shall return    " - Rumi

Has death ever been glorified and made to be felt as majestic?                                                                                                                  
His understanding of the buddhist philosophy of samsara and the metaphysical  paradox of the ship of Theseus at a time where knowledge and understanding of the world and philosophy  was probably not at its best, are arguably the most magnificent and elaborate among all the worlds malawi (masters / teachers) of his time.

Understanding how a team thinks

Other than reading about Rumi my other pastimes include how to build effective teams and successful companies. A common thought experiment  that modern management thinking, traces its roots to Rumi, known as the elephant in a dark room.

The set up begins with a team of people standing in a dark room, their task is to describe the object in front of them, this object is a elephant, and all they have at their perusal is their sense of touch. The team goes about feeling the object, one person grabs the trunk and describes the beast  as a water pipe, the other grabs its back side and describes it as a great throne, another grabs its ear and claims it to be a fanand another feels its leg and called it a pillar. Depending on the part felt, each gave a different description. At the end if a candle was bought into the room then all their differences will be gone, and they would all see the damn elephant.

I believe the agenda of  every great team leader is to be this candle in the room. Every team we work with is different and everyone  on the team has a different perspective on the challenges and overall view of the tasks to be solved , yet everyone would be at odds if the right leadership were not there.

The original text :

"Some Hindoos were exhibiting an elephant in a dark room, and many people collected to see it. But as the place was too dark to permit them to see the elephant, they all felt it with their hands, to gain an idea of what it was like. One felt its trunk, and declared that the beast resembled a water-pipe; another felt its ear, and said it must be a large fan; another its leg, and thought it must be a pillar; another felt its back, and declared the beast must be like a great throne. According to the part which each felt, he gave a different description of the animal. One, as it were, called it "Dal" and another "Alif."
If you give a candle to everyone, their differences will be gone,
Compare the sensual eye to the
hand of one that felt the elephant.
The eye of outward sense is as the palm of a hand,

The whole of the object is not grasped in the palm.
The sea itself is one thing, the foam another;
Neglect the foam, and regard the sea with your eyes. (Source) "


It baffles me that love as a concept has hardly changed over the entire course of mankind. Its organic nature keeps true to itself over countless generations of human existence and reproduction, and Rumi has words to describe every aspect of the emotional and physical dilema of love.

"Are you fleeing from Love because of a single humiliation?
What do you know of Love except the name?
Love has a hundred forms of pride and disdain,
and is gained by a hundred means of persuasion.
Since Love is loyal, it purchases one who is loyal:
it has no interest in a disloyal companion.

The human being resembles a tree; its root is a covenant with God:
that root must be cherished with all one's might." (Source

"When we love some one , we over invest, we over compensate, we over do , we lose , we get hurt , we react, we are lost." - Jack

Love can be exhibited in multiple outlets, Rumi's  religious background seems traditionally Sufi. Open and highly ecstatic exclamation for ones love of "God" is a core tenant of Sufism. Below is an excerpt that correlates our physical and emotional requirement for love and a person's want for "God".

"To Love is to reach God.
Never will a Lover's chest 
feel any sorrow.
Never will a Lover's robe 
be touched by mortals.
Never will a Lover's body 
be found buried in the earth.
To Love is to reach God."  -Rumi ( Source

"Love rests on no foundation. 
It is an endless ocean,
with no beginning or end." -Rumi ( Source)

Our primal instinct for love has its roots stepped deep in our existence. There is no escaping it and mystics like Rumi help me understand that the pain transcends time it self . Maybe its jut part of our DNA, our raison d'être as human beings. I will part for today with a final lesson from Rumi “Goodbyes are only for those who love with their eyes,”, He teaches , “Because for those who love with heart and soul, there is no such thing as separation.” 


Axel Fernandes